Subject Datasheet

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Budapest University of Technology and Economics
Faculty of Transportation Engineering and Vehicle Engineering
1. Subject name Forwarding marketing
2. Subject name in Hungarian Szállítmányozási marketing
3. Code BMEKOKKM135 4. Evaluation type mid-term grade 5. Credits 4
6. Weekly contact hours 1 (5) Lecture 0 (0) Practice 2 (9) Lab
7. Curriculum
Transportation Engineering MSc (K)
Logistics Engineering MSc (L)
8. Role
Specialization (sp) at Transportation Engineering MSc (K)
Specialization (sp) at Logistics Engineering MSc (L)
9. Working hours for fulfilling the requirements of the subject 120
Contact hours 42 Preparation for seminars 16 Homework 20
Reading written materials 36 Midterm preparation 6 Exam preparation 0
10. Department Department of Transport Technology and Economics
11. Responsible lecturer Dr. Kővári Botond
12. Lecturers Dr. Kővári Botond
13. Prerequisites  
14. Description of lectures
Marketing definition, specialized areas in transportation. Relation between product-market, price-quality. Sales function and benefit of the company in the view of marketing. Market research methods, consumer market types. Competition and target market analysis. Product life cycle. Analyzing the resources. Service marketing.
15. Description of practices
16. Description of labortory practices
Market and product analysis. Case studies about market position. Calculations about product mix analysis of a company.
17. Learning outcomes
A. Knowledge
  • Familiar with marketing strategy of a company, business plan. 
B. Skills
  • Ability to analyse a market, make a product mix analysis. 
C. Attitudes
  • Strive to acquire the highest level of system approach.
D. Autonomy and Responsibility
  • Responsible applies of acquired knowledge in individual or in team work.
18. Requirements, way to determine a grade (obtain a signature)
Requirements for the midterm mark: fulfilment of one midterm test, report and submission (in approx. 10 pages) of a special topic within business planning. Weights of requirements in final mark: midterm test (60%), report and submission (40%).
19. Opportunity for repeat/retake and delayed completion
Second test possibility for those not present on the test, possibility of delayed deadline for homework.
20. Learning materials
Suggested books and papers.
Effective date 10 October 2019 This Subject Datasheet is valid for Inactive courses